Certified Hospitality Manager (CHM) Practice Exam

Which vision statement aligns with the core value of superior customer service?

1. To be recognized as a leading hotel with exceptional room rates

2. To be recognized as an elegant hotel with extraordinary service

3. To become the most affordable hotel chain

4. To attract business travelers with premium amenities

The correct answer is: To be recognized as an elegant hotel with extraordinary service

The vision statement that aligns with the core value of superior customer service emphasizes a commitment to providing extraordinary service. This demonstrates an understanding that delivering exceptional service is a fundamental aspect of a hotel’s identity and its appeal to guests. By stating the goal to be recognized as an elegant hotel with extraordinary service, this vision positions the hotel in a manner that prioritizes the guest experience. It suggests that the organization values not just the physical attributes of the hotel, like elegance, but also the quality of the interactions with guests, which is central to providing superior customer service. In contrast, the other choices focus more on factors such as affordability or amenities without a direct emphasis on service. They do not inherently communicate the same commitment to customer experience and satisfaction that the correct choice does. Thus, the chosen vision statement aligns best with the ideal of superior customer service.