Certified Hospitality Manager (CHM) 2025 – 400 Free Practice Questions to Pass the Exam

The acronym "OTA" stands for "Online Travel Agency." This term refers to businesses that operate on the internet and sell travel-related services directly to consumers. OTAs provide a platform for customers to search, compare, and book various travel offerings, such as flights, hotel accommodations, rental cars, and vacation packages. They play a significant role in the hospitality and tourism industry by aggregating data from various providers, making it easier for consumers to find deals and options that meet their needs in one convenient location.

The significance of OTAs in the hotel and travel markets stems from their ability to reach a broad audience and facilitate bookings through user-friendly websites and applications. This connectivity not only enhances the convenience for travelers but also helps hospitality providers increase their visibility and manage their inventory more efficiently. As a result, OTAs represent a vital channel for many hotels and travel companies in reaching their target markets and attracting customers.