Certified Hospitality Manager (CHM) 2025 – 400 Free Practice Questions to Pass the Exam

Question: 1 / 400

Which factor is crucial for fostering goodwill within a community?

Maintaining low prices

Offering discounts to residents

Engaging in community service activities

Fostering goodwill within a community is fundamentally about building positive relationships and demonstrating a commitment to the well-being of the community as a whole. Engaging in community service activities is a powerful way to achieve this. When organizations or hospitality businesses participate in community service, they show their investment in local issues, contribute to social improvement, and promote a sense of community involvement.

This kind of engagement goes beyond transactional interactions and creates a sense of belonging and appreciation among community members. It demonstrates that the organization values the people and environment in which it operates, ultimately leading to enhanced trust and loyalty from the community. Such goodwill can translate into long-lasting relationships that benefit both the business and the residents, creating a mutually supportive environment.

On the other hand, maintaining low prices and offering discounts may appeal economically but do not necessarily build deeper connections or demonstrate a commitment to community welfare. Providing exclusive services to guests only may alienate local residents, creating a divide rather than fostering goodwill. Therefore, while those aspects may attract customers or add short-term value, they do not create the strong community ties that community service activities can establish.

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